Want to Know What a Data Broker Knows About You?

by Jeff Sovern

Acxiom is about to let you find out some of what it knows about you, as this Times story by Natasha Singer reports. Other data brokers should emulate Acxiom and enable consumers to learn what they know about them  And if they refuse to do so, Congress should pass legislation requiring them to tell us what they know about us.  Interestingly, the report indicates that Acxiom's file on its chief executive includes several errors, including the number of children he has, whether he has a mortgage, and his ethnic background. 

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