Law360 Interview with Acting Head of FTC’s Consumer Protection Bureau Thomas Pahl

Here. Excerpt:

In the area of national advertising, Pahl listed three priorities that indicate a return to a more traditional, conservative approach to law enforcement. First, he said the agency will focus on “fraud” and “quasi-fraud,” similar to the agency’s historic approach to deceptive weight loss and dietary supplement claims. A second priority is health and safety, for example preventing deceptive advertising claims relating to the opioid crisis. Third, the agency will prioritize advertising and marketing directed to certain populations, such as those in the military, those in rural areas, and the elderly. 

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