We've blogged a number of times (for instance, here and here) on NYC Mayor Michael Bloomberg's proposal to ban the sale of sugary drinks in containers larger than 16 ounces. The idea is behavior modification: One factor in obesity is drinking sugary drinks, and the ban will force some consumers to drink less of them. It's now official: As explained in this LA Times article, the NYC Board of Health has enacted the ban, complete with a $200 fine for violating the rule. A legal challenge is expected.
New York on Thursday became the first city in the nation to ban
super-sized sugary drinks in restaurants, setting the stage for a legal
challenge by the beverage industry, which calls the rule a violation of
consumers' rights to drink what they want even if it is destroying their
health. The Board of Health, which is appointed by Mayor Michael Bloomberg,
easily approved the rule [by a vote of 8-0, with one absention], which will limit to 16 ounces the size of
sodas and other sugary drinks sold in food-service establishments such
as restaurants and delis. Assuming it is not blocked by legal
challenges, it would take effect in six months and impose a $200 fine on
businesses found in violation.