California announces effort to fight search engine advertising by unlicensed payday lenders

The California Department of Business Oversight announced this week that it has launched an initiative with Bing, Yahoo and Google to halt advertising by unlicensed payday lenders. 

When the DBO identifies unlicensed online payday lenders, it issues cease and desist orders against them. Under the protocol, when those orders become final, the DBO will notify designated individuals at Microsoft and Google. The firms then will take quick action to block the lenders’ ads, if they are advertising on the search engine pages.

The California Department of Business Oversight's full release is here.

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