Minnesota BC/BS’s Anti-Obesity Campaign

Sarah Kliff has penned this story about a controversial anti-obesity campaign run by Minnesota Blue Cross/Blue Shield. It includes this ad and this ad,both embedded below, about families that cannot stop eating, even though the parents appear to realize that the family culture that they are bestowing on their kids may be deadly.



Listen to (or read) about an NPR story on the ads here. (HT to SA.)


0 thoughts on “Minnesota BC/BS’s Anti-Obesity Campaign

  1. Steverachel1 says:

    Obesity is one of the leading causes of health concern in today’s world.Statistics say that about 30% of the population in America are victims of obesity and around 27% of the children are obese.Obesity is one of the prime causes of heart related disorders and if it is not contained early on it can cause a lot of health related issues in the future.

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