Bankrate has the story here. Excerpt:
It's one thing to see banks marketing financial products they sell, like credit cards. It's another thing altogether to see them trying to sell cars, says Elisabeth Honka, assistant professor of marketing at the UCLA Anderson School of Management.
"This is the first time I'm seeing it," Honka says.
Under the Gramm-Leach-Bliley Act, and its implementing Regulation P, financial institutions may sell information about consumer transactions as long as they disclose to consumers that they are doing so and give consumers a chance to opt out.
