“How a single Internet provider could end up making money off you several times over”

From The Washington Post today:

AT&T's recently announced deal to acquire Time Warner reflects massive changes in media and technology. Although regulators could challenge the acquisition or slap conditions on it that may limit how AT&T can use its new assets, the purchase hints at a future where a single company can monetize the same customer multiple times over, just through the customer's routine use of the Internet.

Other Internet providers have made stabs at building this kind of business model. Verizon, for example, wants to do something similar with Yahoo and AOL. But if AT&T succeeds — and that's still a big if — it will be that much closer to turning its subscribers into virtual cash machines, going to them over and over to grow its revenue base. Here are a few ways that could work. …

The full article is here.

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