FTC case challenges fake paid reviews on Amazon

The Federal Trade Commission announced its first case challenging a marketer’s use of fake paid reviews on an independent retail website. In a settlement announced at the same time, Cure Encapsulations and its owner resolved allegations that they made false and unsubstantiated claims for their garcinia cambogia weight-loss supplement and that they paid a third-party website to write and post fake reviews on Amazon.com, to create and maintain a a high rating.

The FTC's press release, with links to the complaint and proposed settlement, is here.

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