The Federal Trade Commission has approved a final consent order against The Bountiful Company for abusing a feature of Amazon.com to deceive consumers into thinking that its newly introduced supplements had more product ratings and reviews, higher average ratings, and “#1 Best Seller” and “Amazon’s Choice” badges. Details, including a link to the complaint, are here; the order is here.
Federal Trade Commission, Unfair & Deceptive Acts & Practices (UDAP), including Discrimination
FTC approves order against company for hijacking online product reviews
