AARP, Center for Science in the Public Interest, and Consumer Attorneys of California file amicus briefs in Ninth Circuit Supple appeal

I recently discussed the Ninth Circuit appeal in Cabral v. Supple, a fascinating case about consumer fraud class actions, infomercials, snake oil, the placebo effect, and behavioral economics. Our opening brief was filed last week. Yesterday, three organizations filed amicus briefs supporting us: AARP focused on the effect of marketing techniques aimed at making false health-benefit claims to the elderly, Center for Science in the Public Interest focused on the underlying scientific evidence, and Consumer Attorneys of California focused on the importance of private enforcement and the objectivity of the "reasonable consumer" standard under California consumer-protection law.

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