With the news that ESPN will become available through a streaming service, it looks like the cable market will be in for a shakeup, including potentially one that forces cable providers to "unbundle" their channel packages and enable consumers to pay only for the channels they want. This sounds like a good thing, right? Not for everyone, argues this thought-provoking NYT opinion piece, which looks to the airline industry as a model to predict how the cable market could evolve.