Alexandros Antoniou of the University of Essex has written Swear-Vertising: When Does the Advertising Watchdog Bark? 27 Communications Law – Journal of Computer, Media and Telecommunications Law 111 (2022). Here’s the abstract:
The article examines the extent to which advertisers can expressly use, or use by implication, swear words in their advertising. It reviews the justifications for their use, the UK advertising rules on swearing, and their practical application in formal rulings by the Advertising Standards Authority.
