New FTC rule protects businesses from telemarketing fraud and affirms protections against AI-enabled scam calls

The Federal Trade Commission announced on Thursday a final rule extending telemarketing fraud protections to businesses. The FTC also announced a proposed rule that would provide the agency with significant new tools to combat tech support scams. Both actions are part of the FTC’s review of the Telemarketing Sales Rule, which includes the Do Not Call Registry rules and provisions banning most telemarketing robocalls to consumers. The Rule also affirms existing prohibitions on robocalls using voice cloning technology. The FTC’s announcement, wit a link to the final rule, is here.