Meta is changing its ad distribution system, as required by a settlement with the US Department of Justice, to prevent discriminatory advertising in violation of the Fair Housing Act. The settlement, entered into last June, resolved a lawsuit filed in New York by DOJ last June, which alleged that Meta’s system allowed advertisers to exclude protected groups from their marketing campaigns. Meta has now built a new system to address algorithmic discrimination. In a press release this week, Meta says its new system will create a more “equitable distribution of ads” on the company’s platforms.
Under the settlement, Meta will be subject to court oversight and regular review of its compliance with the settlement through June 27, 2026.