The article, Companies use this sneaky pricing trick to overcharge you. One lawmaker wants it banned, is by K.R. Callaway. Excerpt:
Last year, the FTC launched an investigation into surveillance pricing, hoping to learn more about how companies were using personal data to change prices. The initial results, released in January, found that retailers were using everything from demographic and location information to mouse movements and abandoned online shopping carts in order to match prices with consumers.
Such practices could cause disparate impact discrimination, but the Trump administration seems bent on eliminating that test for discrimination.
