Consumer Reports: Two-thirds of consumers misled by natural labels

Consumer Reports released this week a survey of consumers understanding of "natural" on food labels. The report found that almost two-thirds of consumers are misled by foods labeled as “natural.”

Of 1,005 adults polled in December, more than half incorrectly believed that natural claims on labels had been independently verified, and nearly two-thirds thought the “natural” label meant more than it does. In fact, for processed foods, that term has no clear meaning and is not regulated by any agency.

The Consumer Reports report is here. An article from The Hill about the survey is here.

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