CFPB reports on misleading ads for reverse mortgages

The Consumer Financial Protection Bureau is reporting on its just-completed study of advertisements for reverse mortgages:

Ads for reverse mortgages are found on television, radio, in print, and on the internet, and many ads feature celebrity spokespeople discussing the benefits of reverse mortgages without mentioning risks. We looked closely at many ads and found incomplete and inaccurate statements used to describe the loans. In addition, most of the important loan requirements were often buried in fine print if they were even mentioned at all. These advertisements may leave older homeowners with the false impression that reverse mortgage loans are a risk-free solution to financial gaps in retirement.

The CFPB consumer advisory is here.

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