Can we call it “Opaque Patterns” instead of “Dark Patterns”?

The phrase “dark patterns” was invented by Harry Brignull and has been defined by the FTC as ““practices that trick or manipulate users into making choices they would not otherwise have made and that may cause harm.” Examples include web sites that makes it easy to purchase an ongoing service but that make it harder to cancel the service and web sites that have timers implying that consumers will lose out on an opportunity if they fail to act quickly when that is not in fact the case. Part of the appeal of the phrase is that it draws attention to bad practices that sellers should not engage in. But can we please call it opaque patterns instead of dark patterns? We don’t need consumer protection laws implying that dark is bad.

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