Can Downloading a Coupon Bind Consumers to Arbitration?

Yesterday's and today's Times have a pair of articles on General Mills's new arbitration policy (HT: Eric Levine). According to the articles, yesterday's When ‘Liking’ a Brand Online Voids the Right to Sue and today's General Mills Amends New Legal Policies, if you sign up for General Mills email alerts, download a coupon from General Mills (including in exchange for "liking" a General Mills product on Facebook), you agree that any dispute you have with the company is to be decided by binding arbitration. The Atlantic offers its perspective here. The Sunday Times Magazine also has an arbitration piece, How Payday Lenders Prey Upon the Poor — and the Courts Don’t Help in its It's the Economy column.

Leave a Reply

Your email address will not be published. Required fields are marked *