Influencer/Governor sued for violating DC consumer protection law

On Monday night, South Dakota Governor Kristi Noem posted an….unusual video on X (nee Twitter)— a nearly five-minute post extolling the work done by cosmetic dentists at Smile Texas. The tone and content of the video struck many as an advertisement, but nowhere in the post was there an indication it was an ad or otherwise sponsored content.

Travelers United, a consumer advocacy group recently in the news for filing lawsuits over extra fees invented by D.C. restaurants, took notice, and has apparently filed a lawsuit against Noem in D.C. Superior Court, alleging the post violated DC’s Consumer Protection Procedures Act. A copy of the complaint has not yet been publicly posted, and I will update to provide a link if it is.

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