FTC finally updates “endorsement” guidelines

A lot has changed in social media since 2009 (remember when Twitter was good?), but, while “influencers” continue to use social media platforms to sell products and services (often while pretending they are actual product users as opposed to paid salespeople), the FTC had not updated its “endorsement” guidelines since then. Last week, the agency issued new final guidelines, as well as FAQ guidance.

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